Los Angeles / Berlin / Hong Kong, November 30, 2009 – Artificial Life, Inc (OTC BB: ALIF), (http://www.artificial-life.com) and ie:music (http://www.iemusic.co.uk), today announced the launch of the ROBBIE WILLIAMS RACING game for the iPhone and iPod touch, retailing on the App Store at a launch price of USD 2.99.

Artificial Life and ie:music are proud to present the award-winning British singer-songwriter in his first ever app for the iPhone and iPod touch that coincides with Robbie Williams’ chart topping new album, Reality Killed The Video Star.

The new game features a 3D racing environment through the Mojave Desert, matching the setting from Robbie’s recently released Bodies video in which he appears riding through the desert on a classic motorcycle. ROBBIE WILLIAMS RACING also contains the option to compete in buggy race with a course modeled after Robbie’s own private track. As players speed through the heart-pounding tracks in the game they can listen to the star’s latest songs and hear in game commentary from the star himself

Game features:

· In-game versions of Bodies and Difficult For Weirdo’s from “Reality Killed The Video Star”

· Various in-game remixes of Bodies

· Photos and behind-the-scenes videos

· Cross-linkage to Robbie’s album for purchase

· In-game comments from Robbie Williams

· 3D racing environments in the Mojave Desert and on Robbie’s private track

· Ability to share best times with friends on Facebook and battle for the best lap times on global leaderboards

For more details about the ROBBIE WILLIAMS RACING iPhone game, please visit: http://www.botme.com. The game is now live on the Apple App Store and is available for purchase at: http://itunes.com/app/robbiewilliamsracing

“ie:music is thrilled to be working with Artificial Life on Robbie Williams’ first ever App and look forward to many more ventures and collaborations in this field as we search for interesting ways to connect with existing and new audiences,” said Tim Clark, MD of ie:music Ltd.

“We are excited to work closely with Robbie Williams to develop his first iPhone game which captures his sense of adventure. We greatly appreciate Robbie’s creative input and support for the game. Fans around the globe have enjoyed singing and dancing to his songs and watching him perform throughout his amazing career; we are pleased that with this game we can now offer them a whole new way to appreciate and interact with this esteemed artist,” said Eberhard Schoneburg, CEO of Artificial Life, Inc.

(iPod is a trademark of Apple Inc., registered in the US and other countries. iPhone is a trademark of Apple Inc. App Store is a service mark of Apple Inc. Facebook® is a registered trademark of Facebook Inc.)